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December 21, 2005

Think You’re Thinking Outside the Box? Sorry.

There are a lot of business-language clichés I’d be happy never to hear again. I don’t care for the phrases that confuse people with computer technology (“Let’s talk about that off-line.” “I don’t have the bandwidth to take that on.”). Or the tendency to use a ponderous phrase when one straightforward word will do (saying “in the July timeframe” instead of “in July”). Or those ugly “-ize” verbs (“incentivize;” “operationalize;” “productize”).

But maybe my least favorite phrase is “think outside the box.” It bothers me partly because I’ve heard it used 11,580 times in the past 10 years. (I’m exaggerating, but I’ve heard it a lot.) Also because people who talk about “thinking outside the box” never will. If they could, they wouldn’t use a tired cliché to talk about originality. When advertisers parody a phrase (“Think outside the bun”), it’s time to move on.

What does any of this have to do with organizational knowledge? Well, a lot of knowledge sharing happens through language that not only communicates a certain quantity of information about something but that intrigues, inspires, and tells you that the speaker is thoughtful, knowledgeable, and alert. Good knowledge-sharing language generates energy and thoughtfulness. The dead language of clichés that you’ve heard a hundred times before puts people’s minds to sleep (and sometimes their bodies, too).

So what’s the take-away? Net-net, implementing cliché avoidance 24/7 is a win-win for speakers and listeners alike. If you disagree, let’s take it up off-line, when I’ve got some more bandwidth.

Posted by Don Cohen on December 21, 2005 12:54 AM | Permalink

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From blog by Thomas Davenport and colleagues:But maybe my least favorite phrase is "think outside the box." It bothers me partly because I've heard it used 11,580 times in the past 10 years. (I'm exaggerating, but I've heard it a lot.) Also because peo... [Read More]

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Comments

Hey Don

Ever since The Nine Dot Problem, academics, trainers, and consultants specializing in creativity have talked about, and recommended, "thinking outside the box." Until now.

Author Douglas Rushkoff, in his new book, Get Back in the Box, offers some alternate thoughts.

http://www.rushkoff.com/2005/11/get-back-in-box-thought-virus-1-one.php

Happy Holidays!

Terry

Posted by: Terrence Seamon | December 24, 2005 06:59 PM

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