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October 19, 2006

Webcast: Competing on Analytics

The AMA is hosting a complimentary webcast on Tuesday, October 31, 2006:

Competing On Analytics: Move Faster, Accomplish More, and Avoid Mistakes by Learning From The Best

Like never before, marketers today are being held accountable for their impact on the corporate bottom line. Quantifiable results matter more than ever as marketing initiatives are conceived, executed, and eventually evaluated.

PRESENTERS:
Professor Tom Davenport, Babson College (that would be me!)
Anna Carbonara, Moderator, American Marketing Association

Capital One, Procter & Gamble, Amazon and other leaders pioneered this data-driven approach to marketing. If your marketing organization is like most, you've already begun a similar move towards leveraging data and analytics. Like most, you're probably also facing the same challenges faced by the early adopters - finding and retaining qualified staff, aligning with shifting business priorities, and satisfying the (seemingly) endless demand for analysis, for example.

What you will learn:

- What data-driven marketing is (and isn't)
- How marketing visionaries are using analytics for competitive advantage
- What specific tactics these early adopters believe are essential to their success (and what they'd do differently next time)
- How you can personally succeed as a marketer during these tumultuous times

Who Should Attend:

- Business-to-business and business-to-consumer marketers at all levels, up to and including CMO's and Vice Presidents of Marketing
- Information technology professionals, particularly those in fields involving collaboration with marketing colleagues

As some of you may have noticed, I've been rather busy. This webcast is a good way to catch up.

I hope to see you there. Register >>

Posted by Tom Davenport on October 19, 2006 12:14 AM | Permalink

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